Term Groups

What is a Term Group?

Terms are the individual keywords which are used in the Ad Units. Four to six of these terms are group together to form a term group. Multiple term groups can be rotated and tested for a topic and is common to do so. However, Google will substitute their own keywords once they scrape the page and understand viewer behavior. 

Step by Step Creation

1. Select + Term Group light blue button from the top right of the main screen
2. The “Create A Term Group” screen will appear. Complete the following::
   1. Parent Topic = Select the appropriate parent topic for the terms
   2. Name = Name the term group. We strongly recommend tg[#]
      1. You can keep the naming tg[#] regardless of geo because when you set up that group and select the geo then, it will automatically populate when that geo is selected in builder
      2. You are more than welcome to add any notes to the tg name but it should be limited because the tg# and anything added to it will be displayed in the campaign name
   3. Country = If the terms are country specific, then select the appropriate country. 
   4. Language = If the terms are language specific, then select the appropriate language
   5. Terms = Enter the terms you want to test.
      1. Variable {city},{state}, and {country} can be dynamically inserted
      2. We suggest four to six terms per group
      3. Once you type in your term, click “enter” and it will allow you to add another term
      4. Select Save light blue button at the bottom
3. You will be taken to the “Manage Groups” page where you can add the new term group into rotation
   1. Find the appropriate country for the term group
   2. In the area below the country section, select the term group from the “term group” dropdown
   3. Select +Group
   4. Hit the “auto” button so that the weight gets distributed equally
      • please note that the weight feature does not effect anything for the time being.
   5. Select Save
4. Addition Notes
   1. We strongly recommend that you test different languages for the keywords in the term groups
      1. Example, if targeting Germany:
         1. Have 1 tg that is English keywords and another tg that is German
         2. Spanish Campaign targeting US, we would suggest testing an english set of tgs and test a spanish tg group as well
   2. To quicken the creation process after you create an initial term group, you can click the middle button which duplicates the term group and keeps the Country, Language, and everything else the same. Once you duplicate, you will have to add that term group and then hit the pencil to edit so that you can edit the duplicated copy. You should be adjusting the terms and renaming it to remove “copy” from it.