How to Assign Pixels

Note: Pixel creation should be done when the topic is being created. However, this guide will help you incase you want to add another pixel or want to configure a pixel for another traffic source.

  1. Go to the Topic Management section
  2. Click the pencil icon
  3. Click +New Configuration in the top right
  4. Configuration name must be one word for tracking purposes. It is also used in the campaign name. Include the traffic source and the geo. An example would look like this:
    • dentalimplants-fb-all
  5. Country should be “ALL” so that the pixel can target any geo
    • please note this does not determine where the campaign is being targeted
  6. Select the traffic source
  7. Select special ad category if needed
  8. Select Enabled business managers and select the the assests
    • For Facebook you can have multiple business managers and assign the topic to multiple business managers and pixels

Updated on March 11, 2025
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