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Frontend Ad and Article Compliance

Last Update : May 13, 2025

Overview

Digifor’s upstream partner frequently updates compliance guidelines to ensure all traffic aligns with their standards. Our goal is to help you maximize your ad performance while maintaining compliance with these requirements. All assets within the Creative Repository will undergo thorough review to guarantee adherence to these guidelines.

Enforcement Policies

  • Adhering to these guidelines is critical for maintaining account health and receiving consistent payments.
  • Enforcement of compliance can occur at any time without prior notification.
  • While adherence does not guarantee immunity from enforcement, it significantly reduces the risk of clawbacks or penalties.
  • Upstream partners are actively reviewing and enforcing compliance across ad libraries.
  • Users CAN NOT create or edit campaigns outside of the platform. If we see that someone from your organization is editing or creating outside of the platform to bypass compliance, this will lead to suspension or termination.
    • The ONLY time you would have to edit a campaign is if compliance asks you to edit something.

General Guidelines

  • Fulfilling Claims: Any claims made in traffic source ads must be directly fulfilled on the destination landing page. You must have active offers or deals, and relevant hyperlinks to support what you are saying on the front end. Source links are not considered sufficient. You need hyperlinks in addition.
  • Robust Articles: Article content must fully support and exceed the claims made in the ad. Take the time to write high-quality, well-sourced content. The article should deliver clear, comprehensive information that aligns with ad promises. Always link to primary sources (e.g., Chase Bank promotions, not aggregators like NerdWallet). Note: Links alone do not count as content fulfillment. See more article specific requirements here.

Claims in Marketing Copy

  • Prohibited Language:
    • “Cheap”, “Cheapest”, “Low Cost”,”unbeatable”
      • (OK) “Affordable…” if used in comparison
      • (OK) “ Learn how to get the cheapest” or “Ways to get the cheapest”
    • “Instant” “Same Day”, “Immediate”
      • (OK) “Rapid”, “Fast”
  • Location-Based Language:
    • Avoid using location-based terms such as “Near Me” or “In Your Area” because the claim cannot be directly delivered on the landing page.
  • Testimonials:
    • Testimonials are allowed. Everything that is being said needs to be accurate and supported on the article. If the testimonial is a “how to xxx or how to become a xxx” the article needs to explain how that works
  • Pricing/ Affordable/Payment Verbiage:
    • Pricing verbiage is allowed if it is realistic, and available the whole time the ad is live.
      • How to get the pricing and the exact details must be outlined in the article
        • For example, if qualifications are required for approval
      • Links must lead directly to the offer
        •  not an aggregator i.e Chase instead of Nerd Wallet
      • You still cannot mention exact prices for cars
      • This criteria applies to the following variations as well:
        • “paid” or “get paid”
        • Exact Pricing ( $ XXX Dental Implants) or range of pricing
        • Potential of value ( Rare Coins Could be worth thousands )
        • Offers or sign on bonuses
        • Affordable/ Cost Effective verbiage is ok if used in comparison
      • Pricing claims are highly sensitive and must have accurate and up to date information attached at all times. Take the time to over deliver on the claim in the ad via the article. 
  • Time-Bound Offers:
    • Ad copy cannot include language that imposes time-based urgency, such as “Limited Time,” “Last Chance,”,  “Final Day” or “Today” 
      • Example (NOT OK): “Before they are sold out.”
      • Example (OK): Non-restrictive language like “Check out this offer before it’s gone.”
      • Example ( NOT OK): “Get Relief, Today”
  • Claims of Ownership:
    • Restricted Verbiage:
    • Avoid suggesting that the offer originates directly from you or your company
      • Example (NOT OK): “Ours,” or similar possessive language.”
      • Example (NOT OK): “Explore our inventory of xxx”
  • Click Enticements:
    • Engaging users to click or swipe with phrases like “Swipe Up,” “Learn More,” or “Click to See More” is acceptable only at the top of funnel creative. This language must not appear on the landing page.
      • Unacceptable examples include phrases such as “Swipe to get yours.”
  • Sensitive Content and Imagery:
    • Nudity and Visual Guidelines:
      • All imagery should remain PG-rated. While bikinis, lingerie, or similar topics may be acceptable, ensure coverage is appropriate.
      • Cleavage, if shown, must remain tasteful and non-explicit.
      • Lower body areas must be appropriately censored or blocked.
  • Person Specific Language
  • Overuse of “You” or “Your”
    • Directly addressing viewers with promises or confined options can be problematic.
      • Example (NOT OK): “You should take this medicine today.”
      • Example (NOT OK): Learn how xxx can fulfill your needs.”
      • Example (OK): “Explore medicines that may reduce your risk.”
    • The term “today” is only acceptable if referring to educational opportunities available on the landing page.
      • Educational Verbiage:
        • Example (OK): “Explore everything this vehicle has to offer today!”
        • Example (NOT OK): “Achieve smooth skin without chin hair today!”

Adherence to these guidelines ensures compliance and enhances the overall quality and credibility of your advertising campaigns. For further questions or clarification, please reach out to your designated account representative.

Updated on May 16, 2025
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